Hey -
New episode today.
If you're over 40 and you've been told to just eat "enough" protein, you've been told the wrong thing.
The number is higher than you think. The rules changed when you crossed 40. And most of the men I work with are eating about half of what they actually need, then wondering why they feel weaker, recover slower, and slowly lose muscle mass.
Inside the episode:
The real protein target (0.7 to 1.0g per pound of body weight)
Why anabolic resistance after 40 raises the per-meal threshold from 20g to 30-50g
What you can skip (the 30-minute window, BCAAs, mass gainers)
A sample day for a 200-pound man
Grocery anchors that make hitting your number automatic
A simple 3-step way to find your baseline this week
It's boring on purpose. Repeatable on purpose. Built for men who want to feel strong, move well, and stay in the game for the next 30 years instead of the next 30 days.
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Listen now:
Don’t fade.
— Jonathan